With THE ECHO: How To Design Brands That Move Culture Designer and Creative Director Erik Herrström introduces a proven framework for designing brands that don’t chase relevance, but create it — through connection, meaning and cultural resonance. Alongside personal stories from his 20 years in design, the book features case studies and perspectives from 18 leaders across music, tech and entertainment, including MTV, Nothing, Marshall, Boiler Room, Spotify and Universal Music Group.